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My machine to yours?

How do you know who wrote this little ditty?  Was it me?  Am I re-posting someone else’s work?  Am I human?  Or are The Quote Guys a computer program?  Hmmm.

Well, if you will indulge me for a bit I’ll share a few experiences, questions and opinions and then you decide if this is human or machine generated, OK?

I attended a webinar recently sponsored by InsideView; “31 Must Have Sales Tools in 2013”.  It was delivered “lightning round” style by six sales subject matter experts, each offering a 90-second overview of five social selling products.  Sort of a verbal Tweet – although I didn’t count to see if they stayed within 144 characters.  Hmmm.  They actually highlighted 32 Sales Tools; I guess I’m not sure how “social math” works these days.  Hmmm.

The crux of all the subject matter experts’ presentations was how to leverage technology to automate our social media selling efforts.  There were tools to automate Internet searches for prospective companies; for targeted contacts; automated searches to find someone else’s content to re-post; automated email “pings”; automated email signature line commercials; automated everything!

Question: 

Is automation of social selling counter-intuitive?

“Social” according to Wikipedia: Attitudes, orientations, or behaviors which take the interests, intentions, or needs of other people into account.  “Interests, intentions, or needs of other people”.  Hmmm.

Question: 

Do other people typically look forward to automated “pings” from sales reps’ social selling applications?

“Social Media”?  According to Jan H. Kietzmann, social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, co-create, discuss, and modify user-generated content.  “Highly interactive platforms via which individuals and communities share”.  Hmmm.

Question: 

What does an individual share with an auto-generated, re-post, from some sales stranger’s computer program?

“Social Media Marketing”?  According to Wikipedia: Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.  “Presumably resonates because it appears to come from a trusted, third-party source”.  Hmmm.

Question: 

Exactly which automated, computer programs are our “trusted, third-party source” these days?

Sorry, it’s not resonating.

Wikipedia does not contain a definition for “Social Media Selling”; yet I’m inundated with invitations to social media selling events literally ever day.  I suspect I’m just in a plethora of Internet databases, and these invitations are not actually coming from people, but rather some number of automated, “Must Have Sales Tools” programs.

In 2012 I wrote the little ditty; “Technology, Toaster-Ovens, and the Future”.  It was about a seminar I attended – the keynote speaker was David Smith, a technologist and a futurist (see http://thequoteguys.com/2012/04/technology-toaster-ovens-and-the-future/ ).  In that seminar, David stated:

70% of the Internet traffic does not involve a person; it’s machine-to-machine communications (often posing as human beings).

“Machine-to-machine communications (often posing as human beings)”.  Hmmm.

Well, I guess you will have to decide for yourself whether this little ditty came from “me” or from my automated, technology surrogate.  Of course, I am equally unsure if you are really reading this; or if “you” are one of those automated, “31 Must Have Sales Tools” trolling the Internet for re-postable content.

If we are automated at both ends; I hope our machines are keeping themselves amused.

GAP

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