The Peace & Power of a Positive Perspective


What to…

Last week I shared coaching from one of my readers, John McCall (see ).  He used a unique approach – what not to do.  As a follow up to “Part 1”, John also offered a yang to his yin.

Before turning to a synopsis of his “Part 2”, let’s ask Wikipedia for perspective:

In Chinese philosophy, the concept of yin-yang which is often called “yin and yang”, is used to describe how seemingly opposite or contrary forces are interconnected and interdependent in the natural world; and, how they give rise to each other as they interrelate to one another.

So here’s John’s yang to “10 Sales Management Sins that Kill Sales Morale and Performance”, I like to call them “10 Golden Rules of Sales Management”: 

1. Honor what’s been working 

Take counsel from top sales people. To the extent possible, document their achievements, sales methodologies, philosophies and processes. Understand from their unique vantage point, what has motivated customers to buy. 

2. Always keep our appointments with our sales people… 

Reinforce the value of our sales people’s schedule and their precious selling time.  Quality coaching time with the sales team is a priority – perhaps our top priority. 

3. Treat sales people like royalty of revenue… 

Nothing infuses a business with enthusiasm and energy, not to mention revenue, more than a healthy, well managed and well compensated sales force. The old adage still applies, “nothing moves until somebody sells something”. Sales is a revenue centertreat is as such. 

4. Unite through diversity… 

All sales people are different. Their career backgrounds, selling techniques, territory and industry challenges, depth of product knowledge and history with the company almost always vary, widely.  Celebrate their differences and we will build camaraderie faster than snow accumulates in Buffalo in February. 

5. Play favorites 

Each and every one of our sales people (just like our children) is our favorite. 

6. Compensate unfairly 

Great sales people make more than marginal sales people; and they make more than their managers. That’s a good compensation plan doing its job. 

7. Share the “bluebirds”… 

Assign all new deals that flow into the organization on a round-robin basis.  Make sure the firm’s marketing engine continues to support the sales people. When trust exists they will fight for us. 

8. Remember who our customer is… 

New sales managers are hired to take control and run things better. Our customers are our sales reps; their customers are the well earned relationships they have built with their clients. 

9. Praise in public 

Every internal and client facing relationship a sales person has is based on caches of kindness, bonds of struggle and reservoirs of trust. Praise them for their toil – daily. 

10.        Listen to sales people with legitimate concerns 

Hearing what we don’t want to hear is exactly what management is hired to do. Our role is not only to fix problems and address concerns; great leaders actually seek problems out because we know the hidden ones are usually the most dangerous to the organization. 

Yes, the sales leadership role is challenging:

But even top management types are mostly harmless when you get to know them.  Given lots of love, some even make good pets.

Rick Levine

As John has coached us, knowing what to do is almost as important as knowing what not to do.  But when in doubt, we should worry more about the what not yin.  Then our team will gladly help us with the what to yang.


Did you like this little ditty?  You might enjoy my website and book, too:  The Peace & Power of a Positive Perspective© Please check it out.


Leave a Reply