The Peace & Power of a Positive Perspective


Archive for November, 2014


I attended a social media marketing for business MeetUp (see ) and listened to an excellent discussion about one, main point made at the 2014 Internet Marketing Association conference, “Has the Internet has become creepy?”

Catchy headline (those clever marketers), but the discussion led by Mike Hanbery ( ) provoked me to think about my own position regarding the tactics we in the sales/marketing profession leverage in today’s marketplace.

Permit me to share three examples:

1. “Listening” on social media sites for customer service complaints.

Sound familiar?  We buy something; are disappointed; and call the vendor’s Customer Service Department.  After navigating a seemingly endless automated call directory of options, playing the vendor’s version of, “Where in the World is Mario, my Customer Service Rep?” – hitting “0” in desperation.  Finally we get some poor schmuck who is clueless and/or powerless to help – sometimes even treating us rudely:

How to Manage an Irate Client Call:

“I’m sorry you’re so upset.  I really feel your pain.  No, I don’t think we can fix the problem.  No, you can’t get your money back.  Well, I am the supervisor.  Let me transfer you to Mr. Dial Tone…”

Unknown Sage

Seeking revenge, we vent on Facebook, Pinterest, and the plethora of social media sites to telling the world never to buy from that vendor again!  Then (and only then) we receive a polite, social media response offering to help.  Creepy?

I give – why don’t companies simply staff social media sites with their customer service reps and relieve us from the frustration of calling them to begin with?

My customer service contact info?  (303) 324-1225.

2. Re-posting someone else’s stuff.

Google is purported to have a push today around the principle of “authenticity”.  Further evidence that the Internet has become creepy?

I mean, how much stuff do we see posted on the social media sites these days by Person A who is simply re-posting stuff originated from Person B, who got it from Person C?  Such re-posting of stuff can even be automated with a social media app.  It harkens me back to a simpler (and more authentic) time:

Blessed is the man who, having nothing to say, abstains from giving us wordy evidence of the fact.


My “stuff”?  You may or may not enjoy it, but I wrote it, and posted it, personally.

3. Cold-Calling is dead.

Every week I am pinged by someone near my age; who has written a book; proclaiming “Cold-Calling is dead!”; and offering me insight to leveraging social media tools to gain access to my target prospects.  Even those online Customer Service Representatives are being trained to cross-sell/up-sell after addressing the customer service issues we post on the Internet.  Creepy?

These sales reps posing as book-authors suggest that all we have to do is post interesting content on the Internet; become “thought leaders”; and our prospects will flock to transact with us.  Well, my grandmother who was born in Europe and immigrated to this country in the early 1900’s would say, “I’m no believe.”

Back to Mike’s MeetUp comments:

Setting up a Facebook or LinkedIn account is free.  Posting content on these sites is free.  Getting someone to actually see your content – that costs money.

Call me Kooky, but when I want to gain access to a new prospect – I pick up the phone and call her.  Old fashioned I admit; tough to get through to be sure; but creepy?  Not!


Did you like this little ditty?  You might enjoy my website too:  The Peace & Power of a Positive Perspective© Please check it out.

Management and the NBA…

I was thinking about the start of the NBA season recently, when I received an email from my company’s CEO.  He was informing all of the employees that it was that time of year again where each employee will be receiving a survey that Top Management will use to get an indication of how things are going from the “front line”.

I appreciate the fact that our CEO is interested enough in our view points that he would take the time and invest the money to conduct an employee survey through a confidential and independent firm.  However, it did make me wonder if in today’s electronic, wired world Tom Peters’ approach of “management by walking around” is dead?

Of course, were I in our CEO’s role I might wonder about the candor and intentions behind the responses I will receive.  Hopefully, Scott Adams’ perspective won’t apply:

As far as I can tell, every layer of management exists for the sole purpose of warning us about the layer above.

Scott Adams

There tends to be a natural tension between employees and management, true?  In most cases that tension helps drive the overall company to new heights.  However, according to our favorite Unknown Sage sometimes that tension can be a distraction:

A man in a hot air balloon realized he was lost. He reduced altitude and spotted a woman below. He descended a bit more and shouted, “Excuse me, can you help me? I promised a friend I would meet him an hour ago, but I don’t know where I am.” 

The woman below replied, “You’re in a hot air balloon hovering approximately 30 feet above the ground. You’re between 40 and 41 degrees north latitude and between 59 and 60 degrees west longitude.” 

“You must be an engineer”, said the balloonist.  “I am”, replied the woman, “How did you know”? 

“Well”, answered the balloonist, “everything you told me is, technically correct, but I’ve no idea what to make of your information, and the fact is I’m still lost. Frankly, you’ve not been much help at all. If anything, you’ve delayed my trip.” 

The woman below responded, “You must be in Management.”  “I am”, replied the balloonist, “but how did you know”? 

“Well”, said the woman, you don’t know where you are or where you’re going.   You have risen to where you are due to a large quantity of hot air.  You made a promise, which you’ve no idea how to keep, and you expect people beneath you to solve your problems. The fact is you are in exactly the same position you were in before we met, but now, somehow, it’s my fault.”

Well, at least that manager and that employee were talking.  Good things come when management and employees communicate.

During the final seconds of an especially tense game, Boston Celtics coach K.C. Jones called a time-out.  As he gathered the players together at courtside, he diagrammed a play, only to have Larry Bird say, “Get the ball out to me and get everyone out of my way.”  Jones responded, “I’m the coach, and I’ll call the plays!”  Then he said, “Get the ball to Larry and get out of his way.”  It just shows that when the real leader speaks, people listen. 

John C. Maxwell

Whether my CEO or the NBA, when we listen in the pursuit of excellence above pride – the sky (or an NBA Championship) is the limit!


Did you like this little ditty?  You might enjoy my website too:  The Peace & Power of a Positive Perspective© Please check it out.