The Peace & Power of a Positive Perspective



I attended my company’s annual sales “kick-off” meeting recently.  It was a terrific event!  Recognition of the outstanding; celebration of our 2014 accomplishments; preparation to execute our 2015 assignments; motivational speeches; the works!  Our sales force left totally fired up to dominate in 2015!

Although our company has been extremely successful to this point, our leadership stated in no uncertain terms to our entire sales force that we must move beyond being overly dependent on in-bound leads;

What got you here won’t get you there. 

Marshall Goldsmith

They proclaimed 2015 as the year of out-bound prospecting (aka “hunting”).  Everyone’s competitive juices were flowing!

And then came the automation worshipers…

Outside experts presenting their automated approach to appointment setting with prospects.  It was not a new message.  We have all heard that, “cold-calling is dead”, haven’t we?  We all use tools that come with claims about the wonderfulness of automating human-to-human interactions.  Just link with them on LinkedIn!  Hmmm, is it really that automatic?  Sorry – as my Grandmother used to say, “I’m no believe”.

Nonetheless, our outside experts enthusiastically presented their tools for sales-prospecting in today’s B2B world.  They presented in-person, mind you; no automation.  Was I seeing the beginning of our profession’s obliteration?  Has software replaced the sales professional?  Hmmm…

And then came the mathematicians…

“Spend less time on the right deals!”  “Sell more efficiently!”  “Using predictive analytics, we can selectively invest our time with prospects that are ready for us!”   Predictive analytics that “time the prospect”?  Hmmm, “time the prospect”…  Didn’t I lose a boatload in my investment account when I used automation to try to “time the market”?

But our guests spoke with great eloquence, which often accompanies technology;

Since Appian was first a famous Roman highway, you’d think this might be a clue to Xymos’ new identity.  But the release says; 

“Appian was chosen for the name because it represents the ability to use leading edge technology and innovation, integrated into solutions that provide differentiation and competitive advantage.” 

Just what the Romans had in mind. 

Rick Levine 

As Joan Rivers coined, “Can we talk?”   Not to peddle our products – but can sales professionals talk with a prospect about their business goals; their business plans; their business future?  Hmmm, actually talking with prospects about their aspirations vs. our products?  That’ll never work.

And then came the machinists…

Not sure how to “talk with a prospect”?  No worries. The machinists have the remedy.  Machine-based learning to help sales people talk with their prospects.  Machine-based learning – for human interaction?  Just shoot me!  With an automatic!

I’ve written about this before – see

Look – I get it; prospects won’t take our calls; won’t return our voice mails; won’t respond to our emails.  But what do I know?  I’m simply suggesting (and Gerald M. Weinberg seems to agree) we should be reluctant to become overly reliant on a software program to do our job of sales-prospecting;

Weinberg’s Law: 

If builders built buildings the way programmers wrote programs, then the first woodpecker that came along would destroy civilization.

I mean, don’t you think if it was that simple to become that efficient by becoming that automated, that the market would transact with statisticians and copy writers – not business people who sell?  It would be M2H (machine-to-human interactions) not B2B, true?  Are we automating the obliteration of our sales profession?

Now, I may not be able to avoid such obliteration by such automation by the masses of mathematicians and machinists.  But I refuse to condone self-obliteration.


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  1. Chad Salisbury
    Feb 04, 2015

    Gary – great write-up!

    • Gary
      Feb 04, 2015

      Thanks for reading and commenting Chad! I suspect you’re a hunter too 🙂 Thx, GAP

  2. Brian Hassett
    Feb 05, 2015

    I couldn’t agree with you more.

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