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Philosophy or fact?

When I Googled for the definition of “philosophy” I found:

The study of the theoretical basis of a particular branch of knowledge or experience.

The theoretical basis of knowledge, hmmm.  Sounds… well… philosophical.  But I digress:

Digress: Leave the main subject temporarily in speech or writing.

I’ve been attending a new MeetUp for B2B sales reps and the last session, facilitated by Chad Burmeister, author of Sales Hack © and Director of Sales Development at Ring Central, was stellar (http://www.meetup.com/denversales/events/230718803/ ).  Chad facilitated an examination of cold-calling; starting with the rhetorical question, “Is cold-calling dead?”

Rhetorical: (of a question) asked in order to produce an effect or to make a statement rather than to elicit information.

And continuing on with Chad’s leading practices for cold-calling tools, tactics and techniques.  His presentation and discussion was stellar.

Of course, during the MeetUp many attending sales professionals offered differing opinions about their preferred cold-calling tools, tactics and techniques.  And as anyone even slightly involved in the business development field (e.g. sales, marketing, branding, etc.) would know – much is being said and more is being written on the topics of cold-calling, social media selling, and the like.

Chad’s presentation offered facts and statistics supporting his beliefs.  When others chimed in they too offered facts in support of their beliefs.  I’ve noticed when I am exposed to other authors, presenters and pontificators and their cold-calling beliefs each offers a persuasive set of facts as evidence proving the truth behind their pontification:

Fact:  A thing that is indisputably the case.

But if everyone has their own set of supporting facts, even if their beliefs around the singular topic of cold-calling are different, what is the truth?

Truth:  The quality or state of being true.

Wait – what?  Truth is the state of being true?  What the hell does that mean?  Ah…but I digress…

All-in-all, my pursuit of the “truth” seems to keep me in a constant state of self-reflection:  How do my beliefs (and corresponding facts) compare to the beliefs (and facts) of others?

I believe I am a die-hard, self-reflective sort.  As a life-long-learner, I find myself constantly asking “Why?” when presented with beliefs and facts that have serious impact on my professional success.

I am told in the book, The Absurdity of Human Life © by Tom Nagle – he writes of the collision between what in life we take seriously while simultaneously doubting the “why” behind these serious things.  I am also told (having never taken the pursuit of philosophical investigation seriously) that the 16th century French philosopher Rene Descartes (considered a “modern skeptic” of his time) suggested we should subject everything to doubt and see what is left.

As a self-confessed skeptic, my continuous search for answer to “why”?” seems to fall into Descartes’ philosophy of subjecting everything to doubt.  After doubting some of the beliefs that were debated during this MeetUp, what was left for me was an epiphany!

Epiphany: a moment when you suddenly feel that you understand something that is very important to you.

When it comes to cold-calling, social media selling, and any other form of sales-prospecting there is no “truth” regardless of what facts someone offers in support of their beliefs.  There are simply our beliefs and the corresponding results – nothing else matters.

In the sales profession if our beliefs are generating successful results, we should continue; if they aren’t, we should change.  “Change to what?” you might ask.  Well, simply change to beliefs that work.   Ut oh – does that sound too philosophical?

GAP

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