TheQuoteGuys

The Peace & Power of a Positive Perspective

Connect

Fear…

I was listening to Townsend Wardlaw’s presentation last month (see TownsendWardlaw.com ).  I’ve known Townsend for several years – IMHO, he is one of the great thinkers in the sales profession.  Last month’s presentation however was less about the tools, tactics and techniques of sales but rather about fear:

Fear makes the wolf bigger than he is. 

German Proverb

We were chatting before he started his prepared remarks; commenting about the audience for this event (see http://www.meetup.com/Denver-Enterprise-Sales/ ); comparing notes about the preponderance of millennials in the sales work force of today.  I told Townsend how much I enjoy working with millennials – how I find them energetic, articulate, coachable and “fearless”.

Townsend offered his usual insight.  “They are unafraid, Gary… but they are not fearless.”  His perspective was based on the generational phenomena that when growing up, parents of millennials did not allow their children to fail.  It caused me pause – I think Townsend might be on to something.

During his presentation, he offered anecdotal insight to a personal experience when he was responsible for building a sales team from scratch.  He was in total control – staffing; methodology; coaching; results.  Aha yes…that age old “results” thing.  Townsend acknowledged that great sales process, tools, tactics and techniques have one ultimate limitation:

Beliefs trump everything.

And if sales reps (or anyone, I suppose) are fearful, then we can’t accomplish all that we are capable of accomplishing; we literally hold ourselves back:

Our deepest fear is not that we are inadequate.  Our deepest fear is that we are powerful beyond measure.  It is our light, not our darkness, that frightens most of us.  We ask ourselves, “Who am I to be brilliant, gorgeous, talented, and fabulous?” 

Nelson Mandela

I took Townsend’s comments and started to develop a list of sales rep fears – what would you add to, or subtract from, it?

Do I belong in this role?

Do I believe it what I’m selling?

Are my competitors better than me?

Can I justify my price?

In the real world let’s face it; many prospects don’t care about what we care about.  They sabotage our (artificial) deadlines; refuse to be “held accountable”; don’t care if they mislead us; beat a continuous discount drum; true?

Townsend did go on to suggest ideas for living with our fears.  He began by acknowledging we can’t “overcome”; “ignore”; or “eliminate” fear – we live with fear – get over it.  He suggested investing in our physical strength; working on our focus; analyzing what the worst that might happen and realizing most times we are dreaming up our own dread; concluding:

Fear can’t live in the light.

He suggested we simply maintain our courage.  Ahh…courage.  Lot’s has been said and written about courage.  Andrew Jackson, military leader and the seventh President of the United States offered this:

One man with courage makes a majority.

That guidance resonates with me.  Over the years as a sales professional I have always maintained the attitude that I am not my number.  Good or bad, I’ve maintained a willingness to face daily competition; it’s just a deal; it’s not my arm or leg that is at stake.

Following the teachings of other, world-class competitors (even a Roman philosopher) I have tried to face each day with the attitude that, today – I am indestructible!

Our fears are always more numerous than our dangers. 

Seneca

And on more than a few days, it has been only been by my attitude that I was able to get through the day.  You?

GAP

Did you like this little ditty?  You might enjoy my past posts too: www.TheQuoteGuys.com

Tags: ,

Leave a Reply