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123116 … ABC

Code?  No.  123116 is the last day of the year; aka the last day to “hit our number” for anyone not on an alternative fiscal year.  The countdown to midnight; to accelerate our accelerators (maybe, to keep our job).

ABC?

ABC: Always be closing. Telling’s not selling.

2000 Drama Boiler Room

Please “tell” us your favorite “sales-closing” story.  But you can wait until after midnight 123116 – stay focused until then, yes?

Here are two of mine.

I worked with a seasoned sales professional years ago at Integral Systems.  He needed this one last deal to exceed his number and qualify for Club.  His prospect was in New York and he started with the old “camp-out-close” – showing up at their office without an appointment; determined to see his prospect; camped out until he did; needed to close the deal.  The prospect played along.

Unfortunately after agreeing to meet, his prospect wasn’t budging any further as my colleague tried every “ABC” tactic he knew – an extra discount; lenient contract terms; even an opt-out, side letter (unacceptable by today’s revenue recognition standards, but a common “last resort” back then).  At the end of a short but spirited interaction between the sales rep and his prospect, the “because-it’s-my-day” close was born.  It likely went something like this:

Prospect:

“I’m sorry, but as I told you; our plan is to finalize our vendor selection in January.  Why should I buy from you today?”

Sales Rep:

“Well Sir; because today is my day; and you have an opportunity to make today a special day for me.  Some day it will be your day; and when that day arrives, someone will have the opportunity to make that day a special day for you.  But today is my day and that’s why you should buy today.”

And his prospect did!

And then there’s the variation of the “because-it’s-my-day” close, I call the “me-or-my-successor” close:

As a sales professional, I have carried a quota for over 40 years.  And I can remember my 2nd quota year as clearly as any.  You see, in my first year, I was more lucky than good.  That led to a promotion, and a hefty quota increase for my second year – I was in over my head.

After 26 weeks into my 2nd year, I was put on a “performance warning”.  At the 39th week, the Vice President of Sales was asking my Sales Manager to fire me.  Since my company had chosen to proactively promote me (perhaps a bit prematurely) at the start of the year, I asked my Sales Manager to give me 52 weeks to sell my annual quota.

We agreed that at the end of the 52nd week, if I was still below 100%, I would resign.  At the end of my 51st week, I was at 75% and significantly behind the required sales dollars necessary to keep my job.  However, I had been working hard on a very large account.

I called the executive at my prospect and asked, “Do you think you will accept our proposal?”  “Yes”, was his response.  “Excellent, thank you!”  I reacted.  And then I added, “Do you think you could place your order this week?”  When my prospect asked why, I said, “Because if you place your order next week, it will be with my successor.”

And at the 52nd weekly sales meeting, with the Vice President of Sales in attendance, I “roll-called” the second largest deal in the Region’s history; finished my 2nd year at exactly 100% of my quota; and kept my job.

123116… “ABC” everyone, “ABC”.  Bon chance!

GAP

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