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Who’s TOUGHER than you?

Spoken as a verbal tag line by “Lou from Littleton”, former radio sports talk show personality on the airwaves of Denver and beyond (FIFTY THOUSAND WATTS OF POWER – 850 KOA – THE BLOW TORCH!).

Lou’s real name is Tom Manoogian.  He was one of my favorite radio personalities – distinctive verbal style originating from Detroit; catchy clichés; a Broncos homer; soft on his callers (referred to everyone as “cous” as in cousin); tough on company B.S.  How tough?  He left the broadcasting booth at KOA to buy a competing radio station so he could call the shots; do things his way.

Imagine if our remedy for office B.S. was to simply buy the company.  We can all agree that office B.S. is tough. But business; families; friendships; relationships; politics; life in general are tough too.  Just about everything is competitive these days.  That’s OK – we’re tough enough:

I’ve been up against tough competition all my life.  I wouldn’t know how to get along without it. 

Walt Disney

We can all dream; and for a few, dreams come true – if we’re tough enough.

While Lou was on the air, he made his callers feel so comfortable that they often related personal tales about overcoming adversity.  Sports challenges, for sure; but also stories of life’s trials and tribulations we all face sooner or later; less or more.  And if the caller was “J.K.” and J.K. had a story to share about overcoming adversity, at the end Lou would always add, “Who’s tougher than J.K.?” as testimony to J.K.’s triumph.

Lou applied his, “Who’s tougher than…” to sports stories of the day.  Comeback victories; beating the odds; under dogs slaying prohibitive favorites; any and all tales of victory; punctuated by Lou’s, “Who’s tougher than x, y, or z?”  Verbalized with gusto; articulated slowly; every syllable over emphasized. “WHO’S…TOUGH…ER…THAN!”

I thought of Lou from Littleton the other day on my drive home from the airport.  Actually it wasn’t “day”, it was night; actually, it wasn’t “night”, it was one o’clock in the morning.  Up for 19 hours, I wasn’t even home yet.  And of course, I was scheduled for a 9:00 a.m. meeting.  That’s what’s called being a Road Warrior!

I used to be a Road Warrior back in the day.  Thirty years ago, these marathon work days occurred every week.  I never gave it much thought, other than “hang tough”; “just making a living”; “all-in for the big bucks”; “makin’ the donuts”; “who’s TOUGH…ER…THAN”; “Road Warrior”.  Others may have lighter work schedules; but just about everyone has tough times of one kind or another, true?

Tough times don’t last; tough people do. 

Mike Shanahan

You’re right; many of us endure hardships at work and at home without ever taking off on a plane.  Many of us have to be tough just to make it to the end of a day; just to make it home; just to make ends meet.  So how do we get through?  Where does toughness originate?

Well, recognizing life’s struggles for what they are is a good place to start.  Having the right attitude goes a long way to getting us to the end of each day.  Associating with the right associates helps too:

Stick with the optimists.  It’s going to be tough enough even if they’re right. 

James Reston

So, here’s to you and to your tough mindedness.  Here’s to your shear will power to overcome adversity.  Even without calling into the radio, Lou from Littleton would be proud!

GAP

Did you like this little ditty?  You might enjoy my past posts too: www.TheQuoteGuys.com

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2 Comments


  1. Lisa Russ
    Aug 18, 2017

    Gary, Always a pleasure to read your blog. Thanks for this one – good timing. I hope all is well. – Lisa


    • Gary
      Aug 23, 2017

      Thanks as always Lisa for reading and commenting. And if I can help bolster up your toughness, please don’t hesitate to call. Thx, GAP

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